| Appointment | 2026 |
| Type | Commission |
| Client | Rum & Ruin Distilling Co, LLC |
| Size | 20,000 SF |
| Location | St. Thomas, U.S. Virgin Islands |
| Status | Design |
| Principal | Everald Colas, AIA, NOMA |
| Project Lead | Jose C. Jimenez, AIA, LEED AP |
| Designer(s) | Evan Vander Ploeg, RA Jacob Peel, AIA, LEED Nhan Vo |
Rum & Ruin is envisioned as a contemporary Caribbean distillery and cultural destination rooted in the layered histories, landscapes, and material traditions of the Virgin Islands. Located within the Crown Bay Village Redevelopment in St. Thomas, the approximately 20,000 SF project will combine active rum production, museology, hospitality, education, and public gathering spaces into a singular architectural environment that is both immersive and connected to the island.
The project draws inspiration from the enduring infrastructural remnants found throughout the Caribbean: sugar mill ruins, retaining walls, distillation yards, stone aqueducts, weathered fortifications, stone retaining walls, and industrial artifacts gradually reclaimed by tropical vegetation and coastal climate. Rather than recreating colonial architecture or romanticizing plantation imagery, the design seeks to reinterpret the material and spatial qualities of these ruins through a contemporary architectural language rooted in permanence, climate responsiveness, and cultural history.
At the core of the concept is the idea of the “inhabited ruin”, where architecture emerges from and blends into the landscape as a series of carved walls, shaded courtyards, fermentation gardens, elevated walkways, and open-air terraces. A monumental stone and concrete wall system anchors the project, partially embedded into the site and acting simultaneously as structure, landscape infrastructure, thermal mass, hurricane protection, circulation spine, and experiential framework. The architecture is intended to feel excavated rather than placed, allowing the project to appear as though it has always belonged to the terrain of St. Thomas.
The project intentionally blurs distinctions between architecture and landscape, production and hospitality, ruin and contemporary intervention. Outdoor fermentation spaces, tropical planting zones, shaded gathering terraces, and open-air dining environments become extensions of the building itself. Beverage offerings may spill into a central courtyard populated with flexible vendor installations, shipping container kitchens, event spaces, and live music opportunities, reinforcing the project’s role as both a distillery and an active social destination.
The public experience is conceived as a carefully choreographed procession that balances tourism, education, and active production. Visitors arriving from the nearby cruise port are guided through a layered sequence of spaces beginning with a shaded arrival court and retail experience before moving into interpretive galleries that introduce the history of rum production within the Caribbean. Elevated walkways and viewing platforms allow guests to observe the fermentation and distillation process from above, creating moments of visual connection between industrial operations and public engagement.
Materiality plays a central role in expressing the project’s identity. The architecture is envisioned through a restrained palette of textured stone, board-formed concrete, lime plaster, oxidized steel, dark- burnt mass timber, and large expanses of glazing strategically framed within heavy wall systems. The contrast between rough, weathered materials and refined contemporary interventions reflects the duality embedded within the Rum & Ruin brand: history and innovation, permanence and evolution, tradition and modern mixology. Native tropical landscapes, sugar cane plantings, sea grapes, palms, and erosion gardens further integrate the project into the ecology of the island while softening the distinction between building and terrain.